The Best Way to Eat a Rolled Candy (Yes, There's a Method)

Start by unrolling the ribbon fully instead of biting through the coil. A flat strip hits more of your tongue at once, so the flavor reads brighter.

Let it sit at room temperature for a minute if it came out of a cold bag. Cold stiffens the chew and mutes the spice.

Try one flavor at a time rather than grabbing a handful. These are dense — a single roll is closer to a dessert portion than a piece of candy.

And reseal the box. The roll is dried, not preserved, so air is the only thing that changes the texture.